Jasper Wireless Platform and Applications to Enable Cellular Connectivity for TomTom GO 740 LIVE

SUNNYVALE, Calif. — April 2, 2009 — Jasper Wireless announced today that it has been chosen by TomTom to enable cellular connectivity for its GO 740 LIVE portable navigation device.

Jasper Wireless’s industry expertise, technical support services and platform applications help to accelerate market entry for connected device manufacturers, such as TomTom. While standard deployments typically take several months to complete, Jasper Wireless’s automation of operational processes and highly experienced technical team can dramatically reduce that timeframe—sometimes to a matter of weeks.

The Jasper Wireless global service platform also includes a unique auto-provisioning feature that allows users to activate their TomTom GO 740 LIVE devices immediately with no registration process required. Three months of service are seamlessly bundled with each device, ensuring a superior customer experience out of the box.

As more consumer electronics come to market with embedded connectivity, market success depends on finding the right business models to reach disparate demographics and population segments. Jasper Wireless has developed applications that support highly flexible business models, allowing manufacturers like TomTom to tailor them for specific user groups.

“The TomTom GO 740 LIVE and our connected LIVE Services mark a fundamental breakthrough in the quality and functionality of navigation devices and how people will use them,” said Tim Roper, senior vice president of sales for TomTom Inc. “We believe that the combination of our state-of-the-art routing information and the automatic delivery of relevant features through our LIVE Services will keep drivers informed of all the known factors that relate to, or could affect their route, and put them back in control of their drive.”

TomTom GO 740 LIVE Services Enabled by Jasper Wireless

TomTom’s GO 740 LIVE device delivers LIVE Services directly to users over the air via Jasper Wireless cellular connectivity. TomTom LIVE Services include:

Real-time Traffic Feeds
Receive real-time traffic speed and incident reports every two to five minutes without the need for Bluetooth connectivity or wires.

Local Search powered by Google
Find countless shops and business wherever you are and navigate directly there.

TomTom Fuel Price Service
Get the latest fuel prices on the go or in your area. Locate the lowest priced fuel and navigate directly to it.

TomTom Weather
Receive local and five-day forecast so you can make plans based on the latest weather and road conditions.

TomTom QuickGPSfix™
Locate satellites automatically, and begin your trip even faster.

"Companies that provide connected consumer electronic devices have unique market requirements,” said Cindy Patterson, executive vice president – worldwide sales and marketing, Jasper Wireless. “Jasper Wireless provides a complete service platform with the applications that allow our customers to embed connectivity easily, get to market quickly and deliver a superior user experience so they can deploy their connected devices profitably and at scale, across multiple countries.”

Availability and Pricing

The TomTom GO 740 LIVE connected portable navigation device will be available at major retailers throughout the US in mid-April. The device will sell for $399.95, which includes three months of LIVE Services out of the box.

About Jasper Wireless

Jasper Wireless is a one-stop shop for wireless operators, enterprises, OEMs, and solution providers who want to capitalize on a world of connected devices. The company’s unique service platform and applications are redefining machine-to-machine communications by converging the best in wireless technologies and on-demand Internet applications. Founded in 2004, Jasper Wireless is a privately held company based in Sunnyvale, CA, USA with regional offices in the United Kingdom. For more information, visit www.jasperwireless.com.

Product and service names mentioned herein are the trademarks of their respective owners.

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Media Contacts:

Pam Ferguson
Candelori Communications, Inc. (for the Americas)
Tel: +1 408-358-7225
Email: pam@candelori.com

Paula Muezerie
AxiCom (for EMEA)
Tel: +44 (0)20 8392 4050
Email: JasperWirelessUK@axicom.com